PILOTING & TESTING

Build a use-case for footfall & conversion analysis across operations, marketing & merchandising

STRATEGY & CHANGE MANAGEMENT

Work along side senior management to develop implementation framework & identify relevant key performance indicators for clients

TRAINING

Train store level managers to analyse data & actively amend operations to cause positive sales & reduced cost

PORTFOLIO SEGMENTATION & PEER COMPARISON

Identify high & low performing stores & assert which conditions & best practices affect greatest change

A/B STORE LAYOUT TESTING

Assist in pre & post layout change conversion analytics

DIGITIZATION & OMNI CHANNEL MARKETING

Enable brand to operate across all digital & physical channels in offering one seamless brand & product experience

HOW IT IMPACTS RETAIL

Retailers & mall owners need a consulting solution which provides the strategic framework in which traffic counting & disruptive customer engagement methods and analytics can

coexist within the current operational framework.

 

Guidance maybe required in scaling appropriate metrics as would a change management process during the transition phase to assure buy-in from the whole organisation

ABOUT

info@cogenttechnics.com

 

+9714 380 9999

 

Al Matloob Building, Block E, Office 113, SZR

PO Box 13131, Al Safa 1

Dubai, U.A.E

© 2019 Cogent Technics